Project Good Work

We work with changemakers, educators, information lovers, and those who stand up for others who are unable to stand for themselves.

In our rapidly changing world where trauma, tragedy, injustice, disease, and shifting economics make change seem impossible we work with you to showcase your mission, influence your audience, and develop your programs.

Project Good Work is a boutique marketing group focused on helping individuals and organizations who want to launch social impact projects, charities, and change-making initiatives develop their brand, marketing strategy, and content.

Our goal is to connect you with the people who believe what you believe so that your project and business can thrive.

Let us help you create an emotional connection with your target market so your audience will know what your brand stands for.

 We Help You Achieve:

Funding Goals by Motivating People to Give to Your Programs and Initiatives

Creating an Atmosphere of Understand About Your Issue

Influencing People to Take Action

Who We Work With:

Individuals who want to launch social impact projects, charities, and change-making initiatives

How We Work:

We start by listening and learning about you and your company, organization or initiative in order to understand what will be needed to help you achieve success, and then we create an action plan and start working to create the results.

Client Case Study: Global Disaster Preparedness Center

Background

The Global Disaster Preparedness Center (GDPC) is an international reference center created to build a global community for disaster preparedness innovation and learning. The center is supported by The American Red Cross and the International Federation of Red Cross and Red Crescent Societies and seeks to prepare communities, businesses and local governments for hazards.

The Global Disaster Preparedness Center (GDPC) has developed many innovative and scalable tools that enhance preparedness for individuals, youth, and communities worldwide. One of the innovative tools available to all people is the Universal App Program.

The Universal App Program (UAP) provides cutting-edge mobile app technology free of charge to National Societies to build first aid awareness by offering high-quality apps to the public in their countries. The program combines two tools: First Aid app and Hazard app, which are designed to provide efficient and cost-effective access to mobile applications to reach a growing number of people with important life - saving information.

Action

Project Good Work had the opportunity to work on the development of the marketing toolkit for the Universal App Program. Toolkits are designed to be used by Red Cross and Red Crescent National Societies or other implementing partners within the countries they serve.

The project consisted of three main components:

•Market Research and Analysis

•Content Development

•Graphic Design

Results

The goal of the marketing toolkit was to help regional Red Cross and Red Crescent Nation Societies have a process in place that would show them effective ways to market the applications to their local communities and to increase usage to help community members in need.

Deliverables:

•Marketing Research Study

•Overview Training/Implementation Kit (View Part of Kit)

•Easy to Use Opensource templates

Interested in Learning More About Our Services?

Fill out the information below and we will contact you to see how we can work together to help you connect with your audience.