Saving Lives With a Touch of a Finger: Mobile Application Toolkit
The Universal App Program is an initiative sponsored by the Global Disaster Preparedness Center and is focused on providing access to high quality, lifesaving mobile applications to the Red Cross and Red Crescent societies for release in their home markets to benefit the general public. The program currently offers national societies access to the First Aid app and Hazard App for their region.
The First Aid app puts expert advice for the most common first aid emergencies in your hands and the Hazard app provides information and tips on how to handle disasters and other situations beyond human control.
Hired to develop a marketing toolkit that could be used to assist regional Red Cross locations with the deployment and marketing of the applications in their local communities.
The project involved the creation of a remote research team, design and copywriting of a three tier marketing toolkit that was used to assist all regional offices in promoting the use of the applications.
Cover of the Toolkit
Introduction
Sample Campaign Elements