We believe that every organization doing meaningful work has a story worth telling.
We believe that story is not a luxury it is infrastructure. The organizations whose messages cut through, whose missions are understood, whose work inspires others to give, volunteer, invest, and act those organizations change more lives than their equally deserving counterparts who never learned to tell their story well.
We believe the best marketing does not just launch a campaign. It builds something the organization can carry forward a message house, a brand framework, a toolkit, a system that lives beyond the engagement and compounds over time.
And we believe that the work of social change deserves the same level of strategic sophistication that has historically been reserved for the corporate world. That is what we bring.
Let’s work together to take the first step to launch your project.
In the workplace
200 million young people are either unemployed or have a job but live in poverty.
One in five young people are not in employment, education or training. Three out of those young people are women.
Almost two out of five young workers in emerging and developing economies live on less than $3.10 (U.S. dollars) a day.
Roughly seven-in-ten (71%) believe that workers will have to improve their skills more often in the future in order to keep up with job-related developments.
For Children
The share of U.S. children living with an unmarried parent has more than doubled since 1968, jumping from 13% to 32% in 2017.
About 15,000 Children under 5 years old still die every day.
3 in 4 Children aged 2 to 4 worldwide experience violent discipline by their caregivers on a regular basis.
1 billion children worldwide are living in poverty.
For Women
Women in all places and all races have felt the effects of harassment, sexual assault, being left behind and held back.
Women who want to work have a harder time finding a job than men. This problem is particularly marked in Northern Africa and the Arab States, where unemployment rates for women exceed 16%.
There are still many people who believe it is unacceptable for a woman to have a paid job outside the home: 20% of men and 14% of women globally, to be exact.
In 2018, women earned 85% of what men earned, according to a Pew Research Center analysis of median hourly earnings of both full- and part-time workers in the United States. Based on this estimate, it would take an extra 39 days of work for women to earn what men did in 2018.
For the Poor
Nearly 1/2 of the world's population — more than 3 billion people — live on less than $2.50 a day.
More than 1.3 billion live in extreme poverty — less than $1.25 a day.
More than 750 million people lack adequate access to clean drinking water.
Diarrhea caused by inadequate drinking water, sanitation, and hand hygiene kills an estimated 842,000 people every year globally, or approximately 2,300 people per day.
For Education
97% of low-income students rely on school for internet access, but 40 million students do not have high-speed Internet in school.
Only 1 in 4 high school students graduate college-ready in the 4 core subjects of English, Reading, Math and Science.
In the workplace, 85% of current jobs and 90% of new jobs require some or more college or post-secondary education.
For Healthcare
Almost 4 out of 10 Americans are morbidly obese and over 7 out of 10 are overweight.
By 2030, America will have at least 40,800 unfilled posts for physicians.
300,000 premature deaths a year in the United States can be attributed to obesity.
Black women are 3 to 4 times as likely to die in childbirth.
For the Environment
110 million Americans live amongst such high levels of air pollution, the federal government considers it to be harmful to their health.
A large study has found that up to one half of all plants and animal species on dry land could face extinction by the year 2050 due to global warming.
According to the World Resources Institute, 100 species die each day due to tropical deforestation.
9 million tons of plastic enter oceans every year.
For Civil Rights
According to the Bureau of Justice Statistics, one in three black men can expect to go to prison in their lifetime.
Once convicted, black offenders receive longer sentences compared to white offenders.
Between 2007 and 2010, Hispanic families’ wealth fell by 44 percent, and black families by 31 percent, compared to 11 percent for white families.
+ Stat Resources:
Dr. Nikola Djordjevic,(February 17, 2019), 30 Staggering Healthcare Statistics to Know in 2019, Medalerthelp.org https://medalerthelp.org/healthcare-statistics/
DoSomething.org, (2019), 11 facts About Education in America https://www.dosomething.org/us/facts/11-facts-about-education-america#fn4
International Labour Organization, (2019), Infostories-Interactive Journeys Through the World of Work https://www.ilo.org/infostories/en-GB
UNICEF, (2017), State of Worlds Children https://data.unicef.org/resources/state-worlds-children-2017-statistical-tables/
UNICEF.org, (2019) https://www.unicef.org/
Pew Research Center, (October 6, 2016),The Future of Work in the Automated Workplace https://www.pewsocialtrends.org/2019/03/21/the-future-of-work-in-the-automated-workplace/
The World Counts, (2019) https://www.theworldcounts.com/
Pam Wright and Bob Henson, (April 20, 2018), Earth Day 2018: The 10 Most Pressing Environmental Concerns Facing Our Planet-And Rays of Hope for Each, The Weather Channel https://weather.com/science/environment/news/2018-04-18-earth-day-2018-10-concerning-things-future-of-planet
Sophia Kerby, (March 13, 2012), The Top 10 Most Startling Facts About People of Color and Criminal Justice in the United States, Center for American Progress https://www.americanprogress.org/issues/race/news/2012/03/13/11351/the-top-10-most-startling-facts-about-people-of-color-and-criminal-justice-in-the-united-states/
Contact us to:
Develop a creative solution or approach for a project and clearly communicate your mission to your audience and stakeholders.
Work on producing a plan to educate your target market about an initiative or issue.
Create an event or program that will encourage people to act.